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Project Details

Client: SBI Life Insurance

Product: Smart Women Advantage Plan

Services: Audio Visual

To promote a product that is crafted to meet the unique Life Insurance needs of women, SBI Life was prompted to create a 2D animation explainer video to introduce the distinctive concept of Smart Women Advantage plan along with the plan benefits

About Smart Women Advantage

A comprehensive Insurance plan designed for females providing benefits of - Life Cover + Savings + Critical Illness (CI) Benefit


The video introduction sheds light on the concept of womanhood and the many aspiring roles women play in today’s date. And as she strives forward to fulfil her aspirations, SBI Life Smart Women Advantage plan is presented offering not only life cover and savings, but also the added advantage of covering specific critical illnesses that a woman is more prone to get during her lifetime; a plan that makes for a wondrous life partner. Wrapping the policy details like key features, eligibility, riders, in a seamless narrative, we hammered home the objective of the brief.

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