Client: SBI Life Insurance
Product: Smart Money Back Gold
Services: Audio Visual
SBI Life - Smart Money Back Gold (SMBG) is a savings plan with added advantage of life cover and cash inflow at regular intervals. It is a participating traditional money back insurance plan, meeting the many financial obligations at crucial junctures in life, through its wide range of policy terms.
The plot focuses on a middle aged family man, who is taken back to his happy-go-lucky young days in his hometown but suddenly finds himself in the bitter truth reality of today’s fast paced, complicated life. By focusing on the many financial obligations that the present and future hold for the protagonist, we introduce SMBG as the most beneficial policy that offers not only life cover but also the added advantage of receiving regular cash inflow, that make for an extra income to help him meet his family’s many evolving needs. Wrapping the policy details like key features, eligibility, riders, in a seamless story narrative, we hammered home the objective of the brief.