Client: Leo Burnett
Product: HPCL; Milcy Turbo Ultra
Services: Audio Visual
HP Lubricants Milcy Turbo Ultra, is the ultra premium oil for next generation high-end diesel engines and emerging emission norms. Offering immaculate performance for engine durability, it is favoured by complete commercial vehicles, transport vehicles, cars and jeep, in addition to earth moving equipments used for construction purposes and DG sets.
While the audio commences on the note of sustained development and growth, the viewer sees the creation of an SUV, transitioning into a truck and a bus, on a futuristic city theme background. Elaborate 3D, running engine graphics, was also incorporated to depict the smooth and long lasting compatibility of the oil.